Karthikeyan, K and Ashok Kumar, R and Dinesh Kumar, G (2026) Leveraging Ai to Enhance Reverse Logistics, Returns, Satisfaction and Outcome. Leveraging Ai to Enhance Reverse Logistics, Returns, Satisfaction and Outcome, 10 (11). pp. 1064-1085. ISSN 2454-6186

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Abstract

This study examines the role of reverse logistics within the industrial sector of Coimbatore, focusing on
optimizing return management, enhancing customer satisfaction, and promoting sustainable business practices.
By pinpointing local challenges and potential strategic enhancements, this research offers practical insights
into how reverse logistics can enhance customer loyalty and yield environmental advantages in this specific
industrial setting. A descriptive study with a sample size of 269 is conducted in Coimbatore's e-commerce
industry across food and beverages, apparel, electronics, and engineering sectors. Targeting logistics
personnel, the study explores and focuses on five main variables: environment, return management, customer
satisfaction, and performance effectiveness. Through statistical analysis, this research aims to identify
significant factors impacting reverse logistics in these categories, offering insights into optimizing practices for
improved customer and operational outcomes. The study highlights actionable measures that can improve
operational performance and elevate customer satisfaction, all while cutting costs and promoting sustainability

Item Type: Article
Uncontrolled Keywords: Reverse logistics, Return Management, Customer Satisfaction, Business environment, Coimbatore industry, Sustainability, Logistics personnel
Divisions: PSG College of Arts and Science > Department of Commerce
PSG College of Arts and Science > Department of Management Sciences
Depositing User: Dr. B Sivakumar
Date Deposited: 12 Mar 2026 09:28
Last Modified: 12 Mar 2026 09:28
URI: https://ir.psgcas.ac.in/id/eprint/2699

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