Keerthana Manoharan (2024) SDG: CONSUMER'S PERCEPTION TOWARDS HERBAL/ORGANIC PRODUCTS WITH RESPECT TO SUSTAINABLE DEVELOPMENT GOALS. SDG: CONSUMER'S PERCEPTION TOWARDS HERBAL/ORGANIC PRODUCTS WITH RESPECT TO SUSTAINABLE DEVELOPMENT GOALS, 4. pp. 1-22. ISSN 2965-730X

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Abstract

Objective: This study would help to clarify the perceptions of Indian consumers of
organic/herbal products and Sustainable Development Goal. It examines how consumers
perceive several elements that were discovered during focus group talks for upcoming research
projects by academics and researchers. Additionally, it will support research on the impact of
buying herbal products, particularly among the targeted population categories. An attempt has
been made by the researcher to study the perception of consumer on herbal products on various
parameters like buying behavior, attitude and awareness to make sure of SDG.
Method: The study is descriptive, based on sample survey. And has been carried out on
empirical level and it is based on the interview schedule method. Data on the personal and
professional backgrounds of the sample respondents, as well as their degree of awareness,
attitude, and happiness with herbal products, were gathered through the interview schedule.
The instrument used to collect the data is a well-structured questionnaire which is incorporated
with items measuring socio-economic status, awareness about herbal products, attitudes and
perception towards herbal products and factors influencing the purchase of herbal products.
The sampling technique is Simple Random sampling and the sample size is 420. The data were
analyzed by using Statistical tools such as, Descriptive statistics, Frequency Distribution
Analysis, Reliability and Item analysis, Cross tabulation analysis with Chi-square test,
Independent sample t-test, Canonical Correlation Analysis, One way ANOVA (F test). Principle
Component Factor Analysis, Rank Analysis and Regression.

Item Type: Article
Uncontrolled Keywords: buying behavior, attitude, awareness, buying behavior, consumer perception, herbal products, sustainable development goals (SDGs).
Divisions: PSG College of Arts and Science > Department of Biochemistry
Depositing User: Dr. B Sivakumar
Date Deposited: 25 Mar 2026 06:59
Last Modified: 25 Mar 2026 06:59
URI: https://ir.psgcas.ac.in/id/eprint/2733

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