Murugesh, V (2015) The Policyholders’ Preference And Satisfaction Towards Life Insurance Corporation of India’s Policies. International Journal of Business and Management Invention, 4 (7). pp. 75-80. ISSN 2319 – 8028

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Abstract

Gradually, the market share of private insurers went up and till financial year 2012-2013 reached as high as 42%. The market share of LIC decreased after the entry of private insurers but it doesn’t mean that the growth of LIC got down. LIC continues its growth even after a cut throat competition from the private players. On the demand side, growth is being fuelled by the growing population base, rising purchasing power, increased insurance awareness, increased domestic savings and rising financial literacy. The suppliers are correspondingly playing a market making role as competition intensifies and differentiation become necessary for profitable growth. Life Insurance Corporation of India offer innovative products to attract further business from both existing and new policyholders. In this regard the researcher is interested to undertake a study on the policyholders’ preference and satisfaction with regard to Life Insurance Corporation of India’s policies.

Item Type: Article
Uncontrolled Keywords: Awareness,Competition,Market,Private insurers, Profitable growth.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Users 1 not found.
Date Deposited: 25 Jan 2022 08:17
Last Modified: 25 Jan 2022 08:17
URI: http://ir.psgcas.ac.in/id/eprint/279

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