Rajalakshmi, G.R (2020) A STUDY ON PUSH AND PULL FACTORS INFLUENCING THE PERFORMANCE OF RURAL MICRO, SMALL AND MEDIUM ENTERPRISES. Purakala (UGC Care Journal), 31 (4). pp. 296-305. ISSN 0971-2143

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Abstract

The present study has been taken up in the Sulur taluk of Coimbatore district. The study aims to contribute by applying the existing theory on push and pull factors motivating to incept businesses in rural areas. A sample of 100 rural entrepreneurs has been selected by using purposive sampling technique. Interview schedule was employed to collect the primary data. Descriptive statistical tools
such as frequency, percentage, correlation and regression have been used to analyze the data. The findings of the study revealed that applying technical and professional skills, to earn money, desire to achieve something, and to be own boss as pull factors and lack of recognition of work, dissatisfaction with previous occupation, lack of responsibilities, need for greater income and family hardship has been identified as push factors motivated rural entrepreneurs to incept business in rural areas. The study has concluded that there has been a moderate correlation among motivational factors and business performance of rural micro, small and medium manufacturing enterprises in Coimbatore district

Item Type: Article
Uncontrolled Keywords: Rural entrepreneurship, self-employment, push and pull factors, MSME, business performance, rural development, etc.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 15 Feb 2022 05:26
Last Modified: 17 Feb 2022 05:55
URI: http://ir.psgcas.ac.in/id/eprint/448

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