Yamuna, S M (2014) A Study on Consumer Preference towardsGreen Marketing Products. INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH, 3 (2). pp. 185-187. ISSN 2277 - 8179

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Abstract

This research paper brings an edge to introduce term and concept of Environment marketing and Ecological marketing. The study aims to give information why the green marketing is been emerged, and through with media it has been emerged. According to research consumer demographic and socio-economic characters respond positive in purchasing green products moreover, respondents suggested that green products are low priced and eco-friendly. Green products
generally use eco-friendly materials and energy-efficient means of production, thereby causing less or no detrimental impact on the environment. The consumers are satisfied by the Eco-friendly products and they suggested that they do not contain harmful elements that might pollute the ecosystem and the production process of which does not result to any toxic by-products or negative externalities. Moreover, they suggested the public to use green products which are usually biodegradable and made from recyclable materials.

Item Type: Article
Uncontrolled Keywords: Environment marketing, Ecological marketing, Eco-friendly, Consumer Awareness, Consumer Satisfaction
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 16 Feb 2022 08:54
Last Modified: 16 Feb 2022 08:54
URI: http://ir.psgcas.ac.in/id/eprint/461

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