Yamuna, S M A STUDY ON FACTORS INFLUENCING THE MOBILE BANKING SERVICES IN COIMBATORE CITY. Journal of Huazhong University of Science and Technology, 50 (5). pp. 1-9. ISSN 1671-4512

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Abstract

Data breaches are a critical issue for banks, as it leads to losing customer’s data and trust. If the customers’ data of a bank is compromised, it makes it difficult for customers to trust the bank. Data breaches usually happen due to weak Cyber security strategies. Hence, it is required to have Cyber security essentials for banks and financial institutions to upfront the existing security parameters and protect crucial data. This study is predicated on the topic
“A Study on Customer Awareness towards Mobile Banking Services with Reference To Coimbatore City”. The aim of this study is to grasp the awareness and opinion of mobile
banking among Coimbatore people. So it's of high importance for banks to take preventive measures by knowing the opinion of their customers.

Item Type: Article
Uncontrolled Keywords: Mobile Banking Services, Security, Awareness of Mobile Banking, Opinion of Mobile Banking.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 16 Feb 2022 09:23
Last Modified: 16 Feb 2022 09:23
URI: http://ir.psgcas.ac.in/id/eprint/463

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