Yamuna, S M (2016) A STUDY OF COCONUT CULTIVATION AND MARKETING IN POLLACHI TALUK. International Journal of Innovative Research in Management Studies, 1 (2). pp. 77-98. ISSN 2455-7188

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Abstract

India is an agricultural country and one third of population depends on the agricultural sector directly or indirectly. Agriculture remains as the main stray of the Indian economy since times immemorial. The coconut crop has a significant impact on social and cultural impact on the coconut cultivators. Marketability and price established for coconut and it by products determines the economic condition of farmers. Tamilnadu holds foremost share in coconut area and
production after the state of Kerala. Coconut cultivation is considered to be one of the major livelihoods which support 60 % farmers in the state. The coconut is not only significant in socio cultural needs of our society, but also has gained considerable importance in the national economy
as a potential source of rural employment and income generation among the plantation crops. . The increasing trend of coconut production has brought new challenges in terms of finding market for the surplus. There is also a need to respond to the challenges and opportunities, that the global markets offer in the liberalized trade regime. During past two decades the coconut plantation crop has received ample research and development attention in the country and as a result of these consorted efforts is well exhibited in terms of increase in area of production and productivity of coconut in the country. A concerned effort from all stakeholders in the development of coconut
cultivation is vital for inducing a sustainable progress in this sector. The present study has brought out the profitability involved in the cultivation and economic aspects of coconut. This study may be useful to make appropriate decision for mitigating the problems faced by coconut growers.

Item Type: Article
Uncontrolled Keywords: Coconut, Marketing, Production, Plantation, Profitability
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 21 Feb 2022 09:02
Last Modified: 21 Feb 2022 09:02
URI: http://ir.psgcas.ac.in/id/eprint/475

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