Yamuna, S M A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS TRAVEL BOOKING APPLICATIONS WITH SPECIAL REFERENCE TO COIMBATORE CITY. Journal of Huazhong University of Science and Technology, 50 (3). pp. 1-6. ISSN 1671-4512

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Abstract

With the advent of era of new technology, customer preference towards travel booking applications has grown tremendously. Nowadays, the technology has grown much
and each and every person is ready to book in app and they are ready to go. Mobile technology became a crucial determinant of excellence of life and the way of an industry. The distribution of mobile technology in existence and industries has surpassed prospect, and travel booking application is no exemption. This study focuses on customer preference and their satisfaction towards travel booking applications.

Item Type: Article
Uncontrolled Keywords: Mobile technology, Booking, Travel, Applications.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 23 Feb 2022 05:12
Last Modified: 23 Feb 2022 05:12
URI: http://ir.psgcas.ac.in/id/eprint/481

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