Angamuthu, B (2012) INFLUENCING FACTORS ON ADOPTION OF MOBILE BANKING TECHNOLOGY BY THE BANKERS OF INDIA. THE INTERNATIONAL JOURNAL OF MANAGEMENT, 1 (3). pp. 1-23. ISSN 2277-5846

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Abstract

Mobile Technology-enabled banking system helps to transform the financial services to their customers. Use of technology-enabled financial information mediums in expanding banking is one of the key focus areas of banks
like, Automated Teller Machines (ATMs), online banking, m-banking, telebanking, credit/debit cards . Presently, the banking sectors in India are moving towards mobile technology-enabled financial information and it is not only to improve their own internal processes but also to increase financial services to their customers without discrimination. Efficient implementation of mobile technology has facilitated accurate and timely management of the increased transaction volume of banks of that comes with larger customer base. By designing and offering
simple, safe and secure technology, banks reach at doorstep of customer with delight customer satisfaction. In order to this current research made with the aim of
explore the influencing factors on adoption of mobile banking technology by the bankers and compare the factors between bankers through the using 365 valid questionnaires. This study is to find out 10 different factors on adoption of mbanking technology and among them 8 different factors are highly influenced to adoption of m-banking technology by the bankers. Finally, hypotheses testing conclude that nine influencing factors of mobile banking technology adoption do
not differ between public and private sector banks in India.

Item Type: Article
Uncontrolled Keywords: M-banking, Technology, Factors, SMS Banking, Bankers, Adoption
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 01 Mar 2022 10:34
Last Modified: 01 Mar 2022 10:34
URI: http://ir.psgcas.ac.in/id/eprint/507

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