Angamuthu, B (2013) A FACTOR ANALYSIS APPROACH TO CUSTOMERS PERCEPTION TOWARDS INHIBITING DRIVERS OF MOBILE BANKING TECHNOLOGY-ENABLED FINANCIAL SERVICES. International Journal of Management, IT and Engineering, 3 (1). pp. 137-148. ISSN 2249-0558

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Abstract

In India, M-Banking system provides transaction and enquiry based financial services to their customers at low cost per transaction compared with branch banking, ATM banking and
internet banking. Reserve Bank of India was issued first guidelines to the banks were October’2008 regarding M-Banking. The aim of this empirical research paper is to determine the main reasons for not using M-Banking based on the customer perception. In order to collection
of primary data through the questionnaire-cum-interview schedule from the 357 bank customers of public and private sector banks in Tamilnadu State, India using stratified disproportionate random sampling technique. The collected primary data tested with the help of factor analysis
and it is determine that sufficient guidance is not available, high level risk, possibility of errors,
spend more time, small display size, benefit is not available and Preference of other financial information medium were revealed to be the main reasons for not using M-Banking technologyenabled financial services.

Item Type: Article
Uncontrolled Keywords: Information technology, Mobile banking, Internet banking, ATM, Tele- banking
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 01 Mar 2022 10:38
Last Modified: 01 Mar 2022 10:38
URI: http://ir.psgcas.ac.in/id/eprint/508

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