Angamuthu, B (2014) POSTAL LIFE INSURANCE: ITS MARKET GROWTH AND POLICYHOLDERS’ SATISFACTION. SAMZODHANA –“Journal of Management Research”, 2 (1). pp. 317-326.

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Abstract

Postal Life Insurance (PLI) is the oldest Life insurer in India and it offers seven different plans to the employees of Central and State Governments, public sector companies, educational institutions etc. This empirical and analytical study aims to measure the growth of PLI and also analyze the policyholders’ satisfaction. The responses were collected from policyholders who are working in postal department, educational department and the public sector banks in Coimbatore and Tiruppur Districts of Tamil Nadu State. Purposive sampling technique was adopted and questionnaire has been used to collect primary data from policyholders. Thisnstudy measures the growth of PLI with the help of no. of policies attracted by PLI and its sum
assurance. Secondary data has been collected from official records of Department of Posts during the periods from 2001-2002 to 2009-2010. The study reported that there is a less
annual growth of PLI during the study period from 2001-2002 to 2009-2010. Further, the policies attracted under PLI on yearly average base during the study periods was 29, 75,388
nos. with its sum assurance of Rs. 257 Billion. In addition, policyholders’ perception towards their satisfaction survey reported that more than 4/5th of them having high satisfaction about PLI. The availability of loan facility to the scheme, procedure for settlement of claims,
bonus offered by PLI is the major drivers for determine the satisfaction level among policyholders. The chi-square analysis reveals that personal factors like gender, age group, monthly income and purpose of saving of the policyholders is not associated with their satisfaction.

Item Type: Article
Uncontrolled Keywords: Postal department, Life Insurance, Market Growth, Policyholders, Satisfaction
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 01 Mar 2022 11:41
Last Modified: 01 Mar 2022 11:41
URI: http://ir.psgcas.ac.in/id/eprint/512

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