Angamuthu, B (2019) CONSUMERS’ PERCEPTION AND SATISFACTION TOWARDS SAKTHI MASALA PRODUCTS. Knowledge Economy - A Half Yearly Journal, 9 (17). pp. 5-13.

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Abstract

Mastering masala blending is both an art and science. Given the diversity of culture and the wide variety of distinctive cuisines and taste preferences, prevalent across the length and breadth of India, it is a skill that needs perfection and it’s not easy. So, numerous companies involved to producing variety of spices to attract the domestic and international market including Sakthi Brand of Masala Products. The present research is an attempt to analyze the consumers’ perception and satisfaction towards the Sakthi Masala Products. The study has been made by collecting the responses of consumers through structured interview schedule. A total 200 valid UHVSRQVHV ZHUH FROOHFWHG WR DVVHVV WKH VSLFHV SUHIHUHQFH DPRQJ WKH FRQVXPHUV� LQÀXHQFLQJ
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Item Type: Article
Uncontrolled Keywords: Sakthi Masala Products, Consumer, Spices category, Perception and Satisfaction
Depositing User: Mr Team Mosys
Date Deposited: 02 Mar 2022 08:02
Last Modified: 02 Mar 2022 08:02
URI: http://ir.psgcas.ac.in/id/eprint/519

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