Hariharan, Ganeshan (2016) Green Purchasing of Personal Care Products. Advances in Economics and Business Management, 3 (1). pp. 58-63. ISSN 2394-1553

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Abstract

Purpose
The purpose of this paper is to analyse the perception of consumers towards green purchasing of personal care products which identifies the result through the analysis among the customers in Cochin.
Design/Methodology/Approach
This paper belongs to descriptive analysis of a perception of consumer in green purchasing personal care products. This study undertakes quantitative approach and collects the primary data with the help of structured questionnaire. This study selects the respondents through the convenient random sampling method to fill up the open end and close end questionnaire. The journals, magazines and text books are considered as secondary data.
Findings
Findings prove that eco-motivation is an important factor to
purchase eco-labeled products. The availability of space in shelf for eco-labeled products in retail stores which attracts the consumers to buy the products easily. The statistical evidence clearly exhibits that eco-knowledge and peer influence of consumers play a vital factor
that induces them to purchase eco-labeled products.
Practical Implications
The paper explores the factors that influence the consumers on green
purchasing personal care products. This is an indication of human
interest and obligation to stay healthy and to save and preserve
nature for future generation. The outcome of this study becomes input
for the customers, retailers and the manufacturers in strategizing
their needs.
Original/Value
This study reveals that green purchasing products of consumers to protect their environments and encourage the protection of the eco system.

Item Type: Article
Uncontrolled Keywords: Green Purchasing, Retail, Purchase decision, Green Marketing.
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Mr Team Mosys
Date Deposited: 03 Mar 2022 06:03
Last Modified: 03 Mar 2022 06:03
URI: http://ir.psgcas.ac.in/id/eprint/535

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