Bhuvaneswari, V (2015) A study on consumer attitude towards edible oils in Coimbatore city. International Journal of Multidisciplinary Research and Development, 2 (1). pp. 325-329. ISSN 2349-4182

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Abstract

The study explores the Consumer attitude towards edible oils in Coimbatore city, Tamil Nadu. The main objectives of the study is to know the consumer awareness among various branded edible oil, to identify the factors that influence the purchase of edible oil and to find the usage and consumption pattern of edible oil. The study was based on convenient random sampling method. The study was carried out of 250 respondents. The data which were collected from the respondents were analyzed by using descriptive analysis, average rank analysis, Chi-square test and weighted average score. It is identified from the study that the manufacturers of different brands of edible oils must concentrate on consumer’s attitude regarding price, quality, packaging, quantity, advertising, offers and discounts etc.,
to attract more consumers for their brand and also to make them to retain in the market for a longer period.

Item Type: Article
Uncontrolled Keywords: Attitude, Consumer, edible oil.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 03 Mar 2022 06:42
Last Modified: 03 Mar 2022 06:42
URI: http://ir.psgcas.ac.in/id/eprint/539

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