SARAVANA BHAVAN, N and KALAISELVI, S (2013) INTERNET SHOPPING: CONSUMERS’ ATTITUDE AND BEHAVIOUR TOWARDS ONLINE SHOPPING WITH REFERENCE TO COIMBATORE. International Research Journal of Business and Management, II.

[thumbnail of 1.Publication Internat Shopping.pdf] Text
1.Publication Internat Shopping.pdf - Published Version
Download (149kB)
Official URL: http://www.irjbm.org

Abstract

The Internet and the worldwide have been the most exciting developments in the field
of information and communications technology in recent years. Internet and Web
technologies have fundamentally changed the way businesses interacted, transacted and
communicated with consumers. It has become a dynamic virtual medium for selling and
buying of information, products or services, because of the growth and development of retail
brands has experienced considerable change over the last few decades. A few years back,
when online shopping was in its nascent stage, there were very limited sales as well as
purchases on the online shopping arena. But with the passage of time, this scenario has
improved tremendously as people have started gaining confidence about purchasing products
online and it has become an integral part of modern life across the world. There are around 71
million Internet users in India (IAMAI, 2009). Tamilnadu is an Indian state that lies in the
southern part of India. With this Coimbatore is the third largest city in Tamilnadu with a
population of more than 30 lakhs. Due to large number of online shoppers in India, the
present study helps to identify the attitude and behaviour of consumers towards online
shopping

Item Type: Article
Uncontrolled Keywords: Online shopping, consumer attitude, consumer behaviour, internet shopping, empirical study
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 03 Mar 2022 10:04
Last Modified: 03 Mar 2022 10:04
URI: http://ir.psgcas.ac.in/id/eprint/547

Actions (login required)

View Item
View Item
Altmetric