KALAISELVI, S (2014) BRAND AWARENESS AND CUSTOMER PREFERENCES FOR FMCG PRODUCTS: AN EMPIRICALSTUDY WITH SPECIAL REFERENCE TO COIMBATORE CITY. International Journal of Management and Social Science Research Review, 1 (2). pp. 225-232. ISSN 2349-6746

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Abstract

The purpose of this study is to examine the brand awareness in Coimbatore city and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Coimbatore city in Tamilnadu.State is not an exception to it. To examine the validity of this general statement that is being discussed day in and day out by the researcher, market managers, producers, consumers, advertisers, etc., Research Paper on brand awareness of Fast Moving Consumer Goods in Coimbatore city is taken up

Item Type: Article
Uncontrolled Keywords: Brand Awareness, Consumer Preferences, Consumer Goods.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 03 Mar 2022 10:10
Last Modified: 03 Mar 2022 10:10
URI: http://ir.psgcas.ac.in/id/eprint/548

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