Anitha, D and Sathya, R (2016) A STUDY ON CUSTOMERS CONVENIENCE ON PURCHASING- THROUGH ONLINE AND OFFLINE. International Journal of Multidisciplinary Research Review,, 1 (2). pp. 97-103. ISSN 2395-1885

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Abstract

This study investigates the customers’ perception towards their online and offline shopping convenience in their point of view. E-commerce is widely considered as the buying and selling of products over the internet, but any transaction that is made through electronic measures can be considered as e-commerce.the e-commerce such as b2b, c2c like amazon, ebay etc...due to technological advancement the shopping trends have been changing now-a-days in e-commerce. Online shopping has become a new type of retail shopping. Now, it has been adopted all over the world including india. Shopping at the click of a mouse is gaining popularity now-a-days. Most of people prefer to buy the products in online. India ranks 5thafter china in terms of increasing in online shopping trends. This increasing trend made us to do a research on this topic. The main objective of our study is to know the factors that influence the customers’ towards online shopping, what is the deficiency in traditional way of shopping due to which customers prefer online shopping, what are the problems facing by the traditional shopping and what measures can be taken to resolve them so that it can achieve success and earn more profit.

Item Type: Article
Uncontrolled Keywords: e-commerce, online shopping, traditional shopping
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 04 Mar 2022 08:08
Last Modified: 04 Mar 2022 08:08
URI: http://ir.psgcas.ac.in/id/eprint/565

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