Anitha, D and Sathya, R (2018) Customer’s Adoption towards the Online Payments and Safety Measures - A Study with special Reference to Coimbatore City. International Research Journal of Business Management, XI (5). pp. 9-17. ISSN 2322-083X

[thumbnail of Publish.pdf] Text
Publish.pdf - Published Version
Download (154kB)
Official URL: http://www.irjbm.org

Abstract

The banking industry like many other financial service industries is facing a rapidly changing market,
new technologies, economic uncertainties, competition, more demanding customers and the changing
climate has presented an unprecedented set of challenges. Though, banking is a customer oriented
service quality provided under various services and products. This study mainly captured on knowing
about the customers’ awareness level towards the banking services and safety measures made to avoid
fraudulent activities. The present is focused on public, private and foreign Banks in Coimbatore City.
The major objective of this study is to understand the customers’ adoption of e-banking services and
how far they are aware about their banking safety measures.The result of this study indicates that the
customers are lacking in safety measures of e-banking services.

Item Type: Article
Uncontrolled Keywords: Customers’ awareness, Safety measures, E-Banking.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 04 Mar 2022 08:21
Last Modified: 04 Mar 2022 08:21
URI: http://ir.psgcas.ac.in/id/eprint/567

Actions (login required)

View Item
View Item
Altmetric