Chitra, B and Chinnadorai, K M A STUDY ON BRAND INFLUENCE ON PURCHASE OF PACKAGED DRINKING WATER. pp. 1-10.

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Abstract

“Water, water everywhere, but not a drop to drink” from the Rhyme of the Ancient Mariner is perhaps a fitting description of the attitude of many consumers living in urban areas today who are increasingly looking toward bottled water as a means of meeting some or all of their daily requirements. As fresh water supplies are further stretched to meet the demands of industry, agriculture and an ever-expanding population, the shortage of safe and
accessible drinking-water will become a major challenge in many parts of the world. In the wake of several major outbreaks involving food and water, there is a growing concern for the safety and quality of drinking-water. While bottled water is widely available in both developed and developing countries, it may represent a significant cost to the consumer. Consumers may have various reasons for purchasing bottled drinking-water, such as taste, convenience or fashion, but for many consumers, safety and potential health benefits are important considerations. Since such considerations are often not founded on facts, these will be specifically addressed here.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 04 Mar 2022 09:27
Last Modified: 04 Mar 2022 09:27
URI: http://ir.psgcas.ac.in/id/eprint/570

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