Chitra, B (2014) A Study on Consumer Attitude towards Buying in Sri Devi Textiles. International Journal of Business and Management Invention, 3 (1). pp. 35-40. ISSN 2319 – 8028

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Abstract

Textiles in India accounts for 14% of its industrial production around 27% of its export earnings.
Textile Industry in India is providing one of the most basic needs of people and is the second largest
employment after agriculture. Coimbatore, the hub of spinning and weaving mills is known as Manchester of
South India. The growing knitwear exports hereby town Tirupur and home exports from Karur and handlooms
from Erode has contributed to tremendous growth and demand for spinning market as well as exported to other
countries. Coimbatore yarns are famous market as well as exported to other countries. Coimbatore yarns are
famous for yarn quality and pricing. Many mills has upgraded their textile machinery and increased the capacity
to the growing needs of the textile market. Textile Industry is the one of the major Industry in today’s Scenario.
Indian population is also growing to a greater extent and thereby simultaneously the Textile Industry is also
growing to a greater extent. The textile Industry has been involved in manufacturing more variety of Garments.
The people’s personality is being judged by the way they dress up. Every person will be having their own idea
for the way in which they use to dress. Among the various Garments that are available in the market, consumers
may be finding difficult to choose the products according to their needs, intention, desire, etc.,
Hence it has become the duty of the manufacturing concern to know the consumers attitude towards their
purchasing behavior and capacity. In this study an attempt is being made to study the consumer attitudes
towards the Garments to know the various modes of payments and their preferences and expectations over the
Garment Product in Sri Devi Textiles, Coimbatore

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 04 Mar 2022 10:55
Last Modified: 04 Mar 2022 10:55
URI: http://ir.psgcas.ac.in/id/eprint/574

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