SWETHA, P (2018) A Study of Consumers Awareness Towards Various Brands of Perfume in Coimbatore City. Aayagam, 5 (2). pp. 1-11. ISSN 2394-1545

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Abstract

Perfume is a mixture of fragrant essential oils or aroma compounds fixtures and solvents used to give the human body, animals, objects, and living spaces “a pleasant scent”, they
are like cherry on the cake in personal grooming .They play a very important role throughout the history. Like many other personal grooming and beauty items ,the purchasing decision for perfumes is also complex comprising of budget, price brand etc.. This study is considered in
Coimbatore, to understand the factors which interplay during the purchase of perfume and influential on consumers. The outcomes have confirmed that consumers are willing to spend their share of wallet if fragrance of high quality are offered with affordable price. If the experience of
the consumer with any perfume is satisfactory then it will result in repeated purchases and loyalty.

Item Type: Article
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Depositing User: Users 1 not found.
Date Deposited: 02 Dec 2021 09:58
Last Modified: 02 Dec 2021 09:58
URI: http://ir.psgcas.ac.in/id/eprint/58

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