Chitra, B (2015) A Study on Consumer Satisfaction on Global Branded Cars with Special Reference to Coimbatore City. International Research Journal of Business and Management, VIII (3). pp. 43-51. ISSN 2322 083X

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Abstract

Automobiles have been first started evolving from the works of Mr. Nicolas-Joseph Cougnot during the 17th century. After that, the year 1886 is regarded as the year of birth of the modern automobile named Benz Patent-Motorwagen, by the German inventor Mr. Carl Benz. Mr. Henry Ford made automobile that many middleclass people could afford to buy by manufacturing Model T automobiles in the year 1908. There after numerous companies have come out with their models and
brands in the field of automobile industry with their own versatile ideas which has reached the present
scenario.
The most obvious object marketers have for promotional activities is to convinces consumer to make a decision that benefits the marketer. However marketers must understand that getting consumers to commit to a decision, such as a purchase decision, is only achievable when a consumer is
ready to make the decision. Those tactics differ in a way a company’s capabilities and willingness permit. A company must be careful in using those tactics before globalizing its operations. Because sometimes those tactics may fail and result in loss of profit or even closure of the company.
Passenger car production in India is projected to cross three million units in 2014-15. Sales of passenger cars during 2008-09 to 2015-16 are expected to grow at a CAGR of around 10%. Export of passenger cars is anticipated to rise more than the domestic sales during 2008-09 to 2015-16, as per data published by Automotive Component Manufacturers Association of India (ACMA).

Item Type: Article
Uncontrolled Keywords: Automobiles, Branded Cars, Marketing etc.,
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 09 Mar 2022 04:59
Last Modified: 09 Mar 2022 04:59
URI: http://ir.psgcas.ac.in/id/eprint/583

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