Jelsy, Joseph (2014) Impact of FDU on Urban Women in their Purchase Decision Making on Home Durables, an Empirical Study Specific to Kochi. International Journal of Economics & Management Sciences, 3 (3). pp. 4-8. ISSN 2162-6359
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2. impact-of-fdu-on-urban-women-in-their-purchase-decision-making-on-home-durables-an-empirical-study-specific-to-kochi-2162-6359.1000194.pdf - Published Version
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Abstract
In this study the family aspects are probed to throw more limelight into the influence of family purchase roles,
conflict resolution style in the current family purchase attitude-decision making- purchase behavior with specific
relevance to urban Kerala families of Kochi, the fastest growing metro in Kerala, for the entire spectrum of consumer
durable products, in view of high standard of living. The family dynamics are well brought out through this Family
decision Unit (FDU) study on purchase of durables.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Consumer behavior; Durables; Family; Purchase role orientation; Consumer attitude; Family buying; Joint decisions; Conflict resolution; Family decision unit |
| Divisions: | PSG College of Arts and Science > Department of Commerce |
| Depositing User: | Mr Team Mosys |
| Date Deposited: | 09 Mar 2022 09:37 |
| Last Modified: | 09 Mar 2022 09:37 |
| URI: | http://ir.psgcas.ac.in/id/eprint/590 |
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