Rajasekaran, R and Esther Krupa, M (2012) A STUDY ON E-TAILING WITH REFERENCE TO FLIPKART.COM SERVICES. GLOBAL JOURNAL OF FINANCE & MANAGEMENT, 4 (7). ISSN 0975-6477

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Abstract

India is one of the fast growing and energing economies of the World. having a very huge consumer base and a big mass connected to internet. The e-business trend have been catching up in the couniry with the increasing rates of local and domestie firms using the e-business model to do business which is different from the traditional way of doing business in India. Iuleads to an interesting trend in the market for the online shopping starting from ordering food. grocery. vegetables. fruits,. taxis.
clectronic product and so on. This resulted in the development of e-tailing. the sale of goods and services through intemet. It allows people to shop from home. when they wanted and at their own convenience. By taking this into consideration. the researchers framed the objective to study about the e-tailing in India and with reference to Flipkart.com. Flipkart.com is the leader of Indian e-tailing market. Required secondary data have collected from various journals, magazines, websites, etc. The study also reveals
the performance of the Flipkart.com. their products. order
lifeeycle. marketing strategies, and expansion for future
opportunities in today's India's e-tailing market.

Item Type: Article
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Date Deposited: 02 Dec 2021 11:15
Last Modified: 02 Dec 2021 11:15
URI: http://ir.psgcas.ac.in/id/eprint/60

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