Geetha, M (2018) A Descriptive study on the Importance of Green Marketing India. Invention Journal of Research Technology in Engineering & Management (, 2 (11). pp. 27-30. ISSN 2455-3689

[thumbnail of Dr.M.Geetha_Descriptive study on green marketing_2018.pdf] Text
Dr.M.Geetha_Descriptive study on green marketing_2018.pdf - Published Version
Download (1MB)
Official URL: http://www.ijrtem.com

Abstract

Today Our Environment Faces So Many Problems.Among Them More Dangerous One Is Environmental Pollution. A Solution to Environmental Pollution Is Green Marketing Green Marketing Is the Marketing of Product That Are Presented to The Environmentally Preferable to Others. Green Marketing Is Not
A Simple Task Where Several Meanings Are Intersecting. And Contradict Each Other. The Similar Term Used Is Environmental Marketing and Ecological Marketing Green Marketing in Corporate A Broad Range of Activities Including Product Modification, Changes to The Product Process, Packing Changes as Well as Modifying Advertising. The Study Is Relating to Green Marketing Trends in India. The Objective of The Study Is to Introduce Green Marketing, Importance of Green Marketing Objectives of Green Marketing, Examine Some Reason That Make the Organization Interest to Adopt Green Marketing and Also to Highlight Some Problems
That Organization May Safe to Implement Green Marketing.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 11 Mar 2022 11:11
Last Modified: 15 Mar 2022 05:39
URI: http://ir.psgcas.ac.in/id/eprint/613

Actions (login required)

View Item
View Item
Altmetric