Umamaheswari, R and Uma, M (2015) A STUDY ON CONSUMER AWARENESS AND PREFERENCE TOWARDS GREEN TRENDS SALON. ACADEMICIA: A n I n t e r n a t i o n a l M u l t i d i s c i p l i n a r y R e s e a r c h J o u r n a l, 5 (4). pp. 261-268. ISSN 2249-7137

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Abstract

The grooming industry is getting a makeover. A few years ago if a man wanted a haircut he went to the local barber shop, the kind with the posters of film stars and if women who wanted their tresses snipped or eyebrows threaded went to a nearby beauty parlour, usually for ‘ladies only’ and run by an enterprising neighborhood woman. But the rise of unisex salon chains is changing all that. If you are looking for
an industry that’s thriving even during these tough economic times, look to hair or salon industry. Hence a study on customer awareness and preference towards green trends salon has been taken up. And also the purpose is to know customers opinion and factors influencing to visit the green trends salon. The data was collected from 100 respondents using questionnaire method. Simple percentage analysis has been
used in the study. It was found from the study that the respondents are aware of the green trends salon and they prefer more facilities to be offered for female customers
and also they can provide more weekend offers.

Item Type: Article
Uncontrolled Keywords: Unisex salon, customers, influence, Satisfaction. ____________________________________________
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 19 Mar 2022 09:14
Last Modified: 19 Mar 2022 09:14
URI: http://ir.psgcas.ac.in/id/eprint/626

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