Bhuvaneshwari, R and Umamaheswari, R (2013) A STUDY ON CONSUMER PREFERENCE TOWARDS SUNFLOWER OIL. INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW, 1 (9). pp. 43-55. ISSN 2321-0346

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Abstract

This article provides an introduction of Edible oil, there are several brands of Edible oil exists in the market, an Attempt is being made to study the sunflower oil and to know which brand is more popularly preferred and purchased by the consumer. Now expectation and the level of satisfaction of consumers is an essential one for withstanding a brand. The factors influencing the consumers for purchasing branded
oil like quality, healthy, tasty, availability and fat content. Today consumer market is flooded with various brands of sunflower oil. Each branded sunflower oil stands out distinctly when grouped with other branded edible oil. Consumers have specific preference or choice and they analyze the price, quality, packaging aspects etc. Before they buy the product and hence, it is up to the Different brands of sunflower oil manufacturers to concentrate on those aspects and workout better strategy to attract more
consumers for their brands.

Item Type: Article
Uncontrolled Keywords: sunflower oil, Edible oil, consumer preference
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 19 Mar 2022 09:46
Last Modified: 19 Mar 2022 09:46
URI: http://ir.psgcas.ac.in/id/eprint/628

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