VIJAITHA CHRISTY, N (2019) A STUDY ON CUSTOMER SATISFACTION AND BUYING BEHAVIOUR ON CLOTHING WITH SPECIAL REFERENCE TO RAYMOND IN COIMBATORE CITY. Journal of Applied Science and Computations, VI (V). pp. 4364-4368. ISSN 1076-5131

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Abstract

This study helps in selecting the best and suitable cloths according to the customer preferences and satisfaction, also to study about buying behavior of Raymond cloth in
Coimbatore City. The present study was based on Occupation, age group, Gender, Purchase occasion, Preferring brand, Quality of Raymond clothes. The researchers have analysed
through primary data by comprehensive interview schedule and secondary data have been collected from Books, Journals and Websites. This study was carried out for the period of one
month. The data which were collected from the respondents were analyse by using Percentage, and Likert’s scale analysis. These research finding suggested to buying behavior of Raymond Clothes.

Item Type: Article
Uncontrolled Keywords: Raymond Clothing, Brand Preference, Textile Industry
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 21 Mar 2022 09:50
Last Modified: 21 Mar 2022 09:50
URI: http://ir.psgcas.ac.in/id/eprint/640

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