VENKATACHALAM, V (2016) INVESTMENT OPPORTUNITIES OF POSTAL SERVICES SECTORS IN INDIA. International Conference on "Research avenues in Social Science” Organize by SNGC, Coimbatore, 1 (3). ISSN 2395-4396

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Abstract

Saving behavior analysis is a study made on the demographics and psychographics of the investor considering the parameters like age, gender and income groups and also some psychological parameters that will attract the investor towards that particular investment. This analysis describes why an investor will opt a particular investment and the motive behind the investment and other objectives of investment. Today the investor has wider choice of selecting his investment option with the advent of many financial institutions. It is important to bring out the empirical evidence of the behavioral implications of household sectors on their preference for saving their surplus income in small saving schemes. This is study is to reach at the core of saving decision and awareness of post office saving schemes of household investors.

Item Type: Article
Uncontrolled Keywords: Investment Decision, Investing Purposes of Post Offices Saving Schemes.
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 21 Mar 2022 10:03
Last Modified: 21 Mar 2022 10:03
URI: http://ir.psgcas.ac.in/id/eprint/642

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