SATHIYAMOORTHY, G (2017) AN EMPERICAL STUDY ON CONSUMERS BRAND LOYALITY TOWARDS MOBILE PHONE IN COIMBATORE CITY. PARIPEX - INDIAN JOURNAL OF RESEARCH, 6 (7). pp. 35-37. ISSN 2250-1991

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Abstract

Mobile phones play a major role in the technology development. Mobilephone is a part of human life in the present scenario. The study is conducted upon the way in which the brand loyalty and switching of mobile phone usage among different kinds of people. The researcher in the study
conveys out the usage of various brands of mobile phone as well as the signifance of brand loyalty to be observed. Sampling method applied in the study is random sampling technique with 100 respondents with in the area of Coimbatore city. Statistical tools used in the study are
percentage analysis and chi square test by considering the factors affecting for loyal to a brand of mobile phone.

Item Type: Article
Uncontrolled Keywords: Infrastructure, Faculty Members, Research Scholars, Utilization
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 24 Mar 2022 08:58
Last Modified: 17 May 2022 04:26
URI: http://ir.psgcas.ac.in/id/eprint/666

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