SARAVANAN, M (2018) A Study on Current Trends in Digital Marketing towards Online Shopping with Special Reference to Kozhikode. INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH EXPLORER, 5 (2). pp. 229-237. ISSN 2347-6060

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Abstract

With the precedented growth of technology in global world, internet plays a paramount role in all the major areas of our life and industries. With-in few clicks we can explore ample information which will help in conceptualizing many tasks in nanoseconds and realizing this power of internet, marketing is not far behind to use it as a driving channel to reach the global territory. e- Marketing also known as digital marketing comprises the usage of virtual digital
space with a scope of interaction, this digital space is been used by the marketer to promote and sell the products and services. This internet based marketing played a pivotal role to uplift the different economic sectors with special emphasize on marketing. Considering this is a cost effective, fast and flexible way to reach the audience of global Diasporas, e-marketing bring substantial business gains. However e-marketing has its own sets of limitations that include more of tech touch instead of personnel touch, ensuring the safety and security with aspect of privacy
infringement. This paper studied about theimpact of digital marketing towards online shopping with special reference to Kozhikode town.

Item Type: Article
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Mr Team Mosys
Date Deposited: 29 Mar 2022 06:51
Last Modified: 29 Mar 2022 06:51
URI: http://ir.psgcas.ac.in/id/eprint/695

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