Rajasekaran, R and Umamaheswari Sankar (2018) Demonetisation and the Impact on Passenger Car Market in Coimbatore City. International Journal of Research in Business Studies, 3 (2). pp. 69-79. ISSN 2455-2992

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Abstract

The demonetisation move by the government has an impact on the day today regular activities of people and also it creates a positive as well as negative impact on automobile industry which leads to market fluctuation and its business output. It not only creates vibration on the entire nation and it also affects the countries stock market. The BSE auto index shows a decreasing trend to the level of 2.5 % as on 10th Dec 2016. Because of this trend the automobile industry faced challenges and has directed to go for different market strategy more specifically with passenger car market. The demonetisation policy creates some of short-term impact on the sale of cars, SUVs and also on two wheelers. This study has been taken to understand the impact of demonetisation on automobile industry more specifically with passenger car market in Coimbatore city. Present research is a descriptive study, primary data and secondary data has been used. Objectives were framed, research design prepared, required data have been collected and suitable analysis were made. Findings of the study reveal that there is an impact of demonetisation on passenger car market which affects car manufacturing units, dealers and banks and how they back to normalcy after the overhang of demonetisation policy.

Item Type: Article
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Depositing User: Users 1 not found.
Date Deposited: 03 Dec 2021 06:32
Last Modified: 03 Dec 2021 08:29
URI: http://ir.psgcas.ac.in/id/eprint/77

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