Sindhu, R and Rajasekaran, R (2019) A Study on Awareness and Overall Perception on ecommerce with reference to Real Estate Market in Coimbatore City. Journal of Emerging Technologies and Innovative Research, 6 (6). pp. 983-986. ISSN 2349-5162

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Abstract

The real estate sector is one of the most internationally prominent sectors. In India, real estate is the second major
sector employer following agriculture and is scheduled to rise at 30% over the next decade. All the cities in India are booming in the real estate sector. Coimbatore is one such city where there is a huge demand for vacant lands, apartments, houses and office spaces. It is selected as the top growing cities ahead of Chennai, Bangalore and Hyderabad in South India. This study is made to find out the customers level of awareness towards the select promoters in the real estate business and their perception towards e-marketing
strategy adopted by the select promoters. The required primary data was collected through questionnaire and relevant secondary data was also collected for the study in order to understand the real status of the business. Proper statistical tools have been used to find out
and highlight the study

Item Type: Article
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Depositing User: Users 1 not found.
Date Deposited: 03 Dec 2021 08:35
Last Modified: 03 Dec 2021 08:35
URI: http://ir.psgcas.ac.in/id/eprint/80

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