Rajasekaran, R and Esther Krupa, M and Sindhu, R (2019) A STUDY ON CUSTOMER PREFERENCE TOWARDS E-RETAILING WITH REFERENCE TO FLIPKART.COM & AMAZON.COM IN RURAL AREAS OF COIMBATORE DISTRICT. International Journal of Scientific & Engineering Research, 10 (3). pp. 173-177. ISSN 2229-5518

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Abstract

E-retailing is the sale of products and services through online. E-retailing is as emerging concept in the present world. Many individuals and startups are approaching the internet to create their own portals in order to portray their products for sale online. ERetailing helps the traditional brick-and-mortar stores reach more consumers worldwide and increase sales. They can launch their products sitting in a single room and expand the business with a reduced cost. Flipkart and amazon are one among the companies who are using e-retailing concept from the day one of inception of their venture. Many people living in cities have stopped visiting physical stores with the advent of eretailing. They find their desired product from the online
stores and make their shopping at ease. E-retailing concept has grown well in the urban areas. In this study the researcher has taken a keen interest to know the growth of e-retailing in rural areas with special reference to flipkart and amazon. The main focus of the study is to know the awareness, usage, satisfaction and the problem faced among the rural customer of Coimbatore pertaining to flipkart and amazon, the leading e-retailers of the country.

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Date Deposited: 03 Dec 2021 10:22
Last Modified: 03 Dec 2021 10:22
URI: http://ir.psgcas.ac.in/id/eprint/82

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