Rajasekaran, R and Anu Priya, M and Kanimozhi, D (2019) Opportunities and Challenges in E-marketing with Reference to Tourism Industry in India. International Journal of Research in Business Studies, 4 (1). pp. 49-62. ISSN 2455-2992, Vol. 4 (1), June. 2019

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Abstract

Indian tourism in the hospitality sector has reached new heights today. Tourism emerged as a dominant economic factor in the country. It plays avital role in achieving a national objective of promoting social and cultural factors for national and international integration. Tourism in India has
received a major boost in the past decade since information and communication technology [ICT] has emerged as a new age technology. To integrate and develop the activities of the tourism industry the concept of emarketing has to adopt in the tourism industry and it plays a significant role. Though it facilitates the tour operators, tourist and the government, certain challenges have influenced the industry as risk factors. A relevant research title has identified, formulated objectives, applied suitable statistical tools
and conducted the elaborate analysis. It clearly reveals the opportunities, challenges and problems faced by e-tour operators in e-marketing and with special reference to the tourism industry in India

Item Type: Article
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Date Deposited: 03 Dec 2021 10:27
Last Modified: 03 Dec 2021 10:27
URI: http://ir.psgcas.ac.in/id/eprint/84

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