Rajasekaran, R and Banu, K S (2020) Awareness and Perception of Women Consumers on Cosmetic Brands in Coimbatore. International Journal of Research in Business Studies, 5 (1). pp. 157-170. ISSN 2455-2992

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Abstract

Cosmetic products are mixture of natural substances or manufactured substances and offered to consumers. Consumers buy cosmetics for enhancing their beauty, and make better of their skin, hair and nail. Cosmetic products include such as make-up and skin cream as well as grooming aids such as shampoo, conditioners and deodorant etc. When herbs are used for their fragrance and medicinal value in cosmetics, they are known as herbal or green personal care products. India is a county with a population of over a billion people. Over last couple of decades, Indian cosmetics industry had a rapid growth, and during over last few years it has witnessed strong development and there emerged a high growth of the industries holding immense future growth potential. This study has been conducted in order to understand the level of awareness and perception of women consumers on
cosmetic brands.

Item Type: Article
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Depositing User: Users 1 not found.
Date Deposited: 03 Dec 2021 10:32
Last Modified: 17 Nov 2022 05:53
URI: http://ir.psgcas.ac.in/id/eprint/85

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