Poorna, K and GAYATHIRY, D and MANIMEGALAI, D (2015) A STUDY ABOUT AWARENESS OF THE RESPONDENTS ABOUT PRADHAN MANTRI JANDHAN YOJANA SCHEME (PMJDY) WITH RESPECT TO MANGALAM PANCHAYAT AND CHINNATHADAGAM PANCHAYAT. International Journal of Marketing and Technology, 5 (3). pp. 157-170. ISSN 2249-1058

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Abstract

Launching his government’s first social welfare programme, the Pradhan Mantri Jan Dhan Yojana, Prime Minister Narendra Modi on Thursday(15th August 2014)for eradicating as the
“financial untouchability” of the poor by opening at least one bank account for every family in the country in less than six months. Jan-Dhan Yojana roughly translates into English as “People’s Wealth Scheme”. The objectives of the study are awareness and satisfaction level of
respondents under PMJDY scheme. Research methodology is the process used to collect data. The sample of 100 respondents were taken for the study on the basis of convenience sampling method. The collected data were analyzed in different statistical test. Statistical tools like percentage analysis, chi-square and weighted average score analysis were applied and findings were used to offer suggestion.

Item Type: Article
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Date Deposited: 04 Dec 2021 04:29
Last Modified: 04 Dec 2021 04:29
URI: http://ir.psgcas.ac.in/id/eprint/90

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