Poorna, K and GAYATHIRY, D (2018) An Empirical Study on Consumer Preference towards M-Wallets. International Research Journal of Business and Management, XI (5). pp. 103-109. ISSN 2322 - 083X

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Abstract

Electronic payment systems like credit and debit cards are an attractive alternative from the perspective of cost and convenience. However, the security of credit and debit cards depends upon the ability of the merchant to authenticate the card by comparing signatures and the ability and honesty of the merchant in protection of the sensitive information required for carrying out the transaction. The new trend in electronic payments is mobile payment schemes – those in which at least one part of the transaction is carried out using a mobile device. The number of mobile phones in use far exceeds any other technical devices that could be used to market, sell, produce, or deliver products and services to consumers. Research methodology is the process used to collect data. The samples of 100 customers have been taken for the study on the basis of convenience sampling method. The collected data were analyzed in different statistical test. Statistical tools like percentage analysis, weighted average analysis and average score analysis were applied and findings were used to offer suggestion.

Item Type: Article
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Depositing User: Users 1 not found.
Date Deposited: 04 Dec 2021 05:59
Last Modified: 04 Dec 2021 05:59
URI: http://ir.psgcas.ac.in/id/eprint/94

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