Ramya, K (2016) Correlations among the features instigating contentment: A Study With reference to the Maruti Suzuki Customers in Coimbatore. International Scientific Journal in Contemporary Engineering Science and Management, 1 (3). pp. 9-29. ISSN 2456–1134

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Abstract

The automobiles market is very dynamic in India as well as in many parts of the world. Irrespective of the tradition, brand image and longevity of service, the manufacturers of
automobiles should remain updated on the customers’ expectations, perceptions and satisfaction. For updating their reliable marketing information, lots of customer/ market related studies help the companies. This study is an attempt to analyse the customer satisfaction drivers of Maruti Suzuki brand. Especially this article brings in some interesting correlations among satisfaction
drivers.

Item Type: Article
Uncontrolled Keywords: Correlation, Contentment, Maruti Suzuki
Divisions: PSG College of Arts and Science > Department of Management Sciences
Depositing User: Users 1 not found.
Date Deposited: 21 Dec 2021 05:32
Last Modified: 21 Dec 2021 05:32
URI: http://ir.psgcas.ac.in/id/eprint/209

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