Lissy, N S and MAHALAKSHMI, J Exploring the Influence of Artificial Intelligence in Digital Marketing: A Comprehensive Study. Exploring the Influence of Artificial Intelligence in Digital Marketing: A Comprehensive Study, 159. pp. 449-457. ISSN 2197-6503

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Abstract

Digital marketing offers numerous advantages, enabling marketers to effi
ciently reach customers at a worse cost matched to outdated methods. It plays a
pivotal role in business growth. In the realm of marketing, artificial intelligence
(AI) has become essential, enabling smarter search engines, personalized expe
riences, advertising, content generation, net design, email promotions, vigorous
pricing, and predictive customer behavior analysis. AI enables businesses to attain
a sophisticated comprehension of customer requirements, thereby enhancing sales
and revenue generation. Research highlights explores into the requirement domains
of Artificial Intelligence (AI) now the online advertising landscape then examines
its profound impact on the industry, elucidating how AI empowers digital marketers
to better comprehend and cater to customer requirements, consequently enhancing
their bottom line.

Item Type: Article
Uncontrolled Keywords: Online marketing · Artificial intelligence · Marketing · AI tools
Divisions: PSG College of Arts and Science > Department of Commerce
Depositing User: Dr. B Sivakumar
Date Deposited: 20 Feb 2026 07:31
Last Modified: 20 Feb 2026 07:31
URI: https://ir.psgcas.ac.in/id/eprint/2636

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