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Number of items: 47.

A

ANANDHI, D (2023) BANK SERVICE TOWARDS CREDIT CARD (With special reference to Coimbatore). Journal For Basic Sciences, 23 (1). pp. 198-212. ISSN 1006-8341

ANURADHA, G and ANUPRIYA, S (2023) INCLUSIVE GROWTH ANALYSIS TOWARDS THE ADOPTION OF DIGITAL PAYMENTS. INCLUSIVE GROWTH ANALYSIS TOWARDS THE ADOPTION OF DIGITAL PAYMENTS, 23 (12). pp. 487-496. ISSN 1006-8341

ANURADHA, G and Anupriya, S (2023) ADVANCING TRAVEL AND TOURISM: EMBRACING THE ERA OF ARTIFICIAL INTELLIGENCE. ADVANCING TRAVEL AND TOURISM: EMBRACING THE ERA OF ARTIFICIAL INTELLIGENCE, 22 (10). ISSN 0044-0477

ANURADHA, G and Natarajan, S (2023) Consumers Preference Towards Aavin Milk Products in Gudalur. Consumers Preference Towards Aavin Milk Products in Gudalur, 44 (3). pp. 1215-1222. ISSN 1001-4055

ANURADHA, G and Natarajan, S (2023) A STUDY ON CONSUMER’S AWARENESS AND SATISFACTION TOWARDS AAVIN MILK PRODUCTS WITH SPECIAL REFERENCE TO GUDALUR, THE NILGIRIS DISTRICT TAMILNADU. A STUDY ON CONSUMER’S AWARENESS AND SATISFACTION TOWARDS AAVIN MILK PRODUCTS WITH SPECIAL REFERENCE TO GUDALUR, THE NILGIRIS DISTRICT TAMILNADU, 10 (9). pp. 411-418. ISSN 2349-5162)

Anand Kumar, P (2023) DIGITAL TRANSFORMATION IN HIGHER EDUCATION. International Journal of Research and Analytical Reviews, 10 (1). pp. 458-465. ISSN 2348-1269

Anitha, D and Kavitha, N and Esther Krupa, M and Hemaprasanna, S and Priyanka, B (2023) AStudy on Customer Preference Towards Coupon– Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. AStudy on Customer Preference Towards Coupon– Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City. pp. 70-82. ISSN 2367-3370

Anitha Rathna, G (2023) Passengers’ Perception towards Service Quality of Airlines. Passengers’ Perception towards Service Quality of Airlines, 14 (80). pp. 62498-62506. ISSN 0976 – 0997

Anitha Rathna, G and BhuvaneswarI, V (2023) STUDENT'S OPINIONS AND BEHAVIOR REGARDING THE USAGE OF MOBILE TECHNOLOGY, LIBRARY RESEARCH, AND SOCIAL MEDIA. STUDENT'S OPINIONS AND BEHAVIOR REGARDING THE USAGE OFMOBILE TECHNOLOGY, LIBRARY RESEARCH, AND SOCIAL MEDIA, 12 (2). pp. 71-76. ISSN 2319-829X

C

Christina Jeyadevi, J and Laxmii, B (2023) INTERNATIONAL CONFERENCE ON “Emergence of Artificial Intelligence in Fintech – Paving the way for a Better Future. In: "EMERGENCE OF ARTIFICIAL INTELLIGENCE IN FINTECH -PAVING THE WAY FOR A BETTER FUTURE, 14 SEPTEMBER 2023, SRI RAMAKRISHNA COLLEGE OF ARTS & SCIENCE.

D

Dhanasekar, E and Sangeetha, R (2023) IMPACT AND USAGE OF BUY NOW PAY LATER APPLICATION AMONG ONLINE CONSUMER BEHAVIOUR. In: MPACT OF CHANGING BANKING PRACTICES ON THE INDIAN ECONOMY. 1 ed. UNSPECIFIED, pp. 456-461. ISBN 978-93-94428-56-0

Divya prabha, D (2023) A STUDY ON SOCIAL COMMERCE: EVOLUTION IN DIGITAL RETAILING. A STUDY ON SOCIAL COMMERCE: EVOLUTION IN DIGITAL RETAILING, 34 (4). pp. 1346-1393. ISSN 1066-2243

Dr. Parvin Banu, I and Dr.. Sivaramakrishnan, R and Dr. Jayanthi, M and Dr. Kanimozhi, A (2023) The Role of Digital Marketing In Flourishing International Businesses. The Role of Digital Marketing In Flourishing International Businesses, 44 (4). pp. 3573-3581. ISSN 1001-4055

Dr. Yamuna, S.M and Dr. Chitra, B and Dr.Hemaprasanna, S and Dr.Nithyasri, M (2023) Capacity Building and Youth Empowerment: The Design Thinking Approach for Sustainable Governance. GREEN ENVIRONMENT – THE ESSENCE FOR THE SURVIVAL.

Dr.Divya prabha, D (2023) An Analysis of MSME Sector’s Expectations from Academia –With Special Reference to Undergraduate Management Students. An Analysis of MSME Sector’s Expectations from Academia –With Special Reference to Undergraduate Management Students, 23 (2). ISSN 0972-4613

Dr.Hemaprasanna, S and Dr.Karthi keyani, J (2023) Indian Automobile Industry - A Study on Its Capital Structure. Indian Automobile Industry - A Study on Its Capital Structure, 9 (9). ISSN 2349-6002

Dr.Sivakumar, B and Dr. Priya, D and Mrs. Manimekala (2023) LEARNERS’ PERSPECTIVE TOWARDS ONLINE LEARNING & EXAM DURINGPOST COVID-19 OUTBREAK. LEARNERS’ PERSPECTIVE TOWARDS ONLINE LEARNING & EXAM DURINGPOST COVID-19 OUTBREAK, 32 (1). pp. 214-223. ISSN 0971-2143

E

Esther Krupa, M and Latha, K (2023) START UPS IN INDIA - ISSUES AND CHALLENGES. START UPS IN INDIA - ISSUES AND CHALLENGES. ISSN 978-93-5780-330-4

Esther Krupa, M and Lissy, N.S (2023) DIGITAL PAYMENT MODES- A STUDY ON CONSUMER PERCEPTION WITH SPECIAL REFERENCE TO COIMBATORE CITY. DIGITAL PAYMENT MODES- A STUDY ON CONSUMER PERCEPTION WITH SPECIAL REFERENCE TO COIMBATORE CITY, 12 (2). pp. 41-45. ISSN 2319-829X

G

Gayathiri Devi, C and Priya, D (2023) AN ASSESSMENT OF NON-PERFORMING ASSETS (NPA’S) IN PRIORITY SECTOR LENDING OF COIMBATORE DISTRICT. AN ASSESSMENT OF NON-PERFORMING ASSETS (NPA’S) IN PRIORITY SECTOR LENDING OF COIMBATORE DISTRICT. pp. 811-819.

Geetha, K S and KALAISELVI, S (2023) Impact of Fintech Innovations- Expanding Access andEmpowering Communities. Impact of Fintech Innovations- Expanding Access andEmpowering Communities, 5 (5). pp. 1-8. ISSN 2582-2160

Geetha, K S and KALAISELVI, S (2023) An Investigation to the Importance of Industry 4.0 on Enhancing Inventory Optimization. An Investigation to the Importance of Industry 4.0 on Enhancing Inventory Optimization, 22 (10). pp. 496-502. ISSN 0044-0477

Geetha, KS and KALAISELVI, S (2023) A STUDY ON THE EFFECTIVENESS OF WORKING CAPITAL MANAGEMENT IN KERALA SOLVENT EXTRACTION (KSE) LTD. IRINJALAKUDA. Journal For Basic Sciences, 23 (12). pp. 260-274. ISSN 1006-8341

Geetha, M and Anitha, R and Kalaiselvi, S (2023) A STUDY ON INVESTMENT BEHAVIOUR OF SALARIED EMPLOYEES IN COIMBATORE CITY. JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, XCVI (26). pp. 75-86. ISSN 0972-0766

Geethalakshmi, R (2023) EFFECT OF CULTURAL INTELLIGENCE (CI) ON PATIENT CARE SERVICES IN PRIVATE HOSPITALS. EFFECT OF CULTURAL INTELLIGENCE (CI) ON PATIENT CARE SERVICES IN PRIVATE HOSPITALS, 9 (9). pp. 248-249. ISSN 2455-3662

K

KALAISELVI, S and Geetha, M and VIJAITHA CHRISTY, N (2023) A Research Investigation into Fintech and the Digital Revolution in Financial Services. A Research Investigation into Fintech and the Digital Revolution in Financial Services, IX (9). pp. 55-64. ISSN 2583-4312

KALAISELVI, S and Geetha, M and VIJAITHA CHRISTY, N (2023) A Research Investigation into Fintech and the Digital Revolution in Financial Services. Emperor Journal of Finance, IX (9). pp. 55-64. ISSN 2583-4312

KAVIPRIYA, T and SHALINI, S (2023) EXPLORING THE OBSTACLES CONFRONTED BY STREET VENDORS SELLING PERISHABLE GOODS. EXPLORING THE OBSTACLES CONFRONTED BY STREET VENDORS SELLING PERISHABLE GOODS, 22 (12). pp. 846-856. ISSN 0044-0477

Kalaiselvi, S and Geetha, K S (2023) A Study on the Impact of Digitalization of Insurance sector- A Special reference to LIC on Coimbatore city. A Study on the Impact of Digitalization of Insurance sector- A Special reference to LIC on Coimbatore city, IX (9). pp. 100-105. ISSN 2583-4312

Kalaiselvi, S and Ranilakshmi, S and Thirumagal Vijaya, M (2023) Financial Technology in Banking Industry: Challenges and Opportunities. EMPEROR JOURNAL OF FINANCE, IX (9). pp. 65-77. ISSN 2583-4312

Kavitha, N and Udhaya, S and Esther Krupa, M (2023) Effective Utilization of Marketing Strategies by Independent Textile Retailers in Post Pandemic Scenario. Effective Utilization of Marketing Strategies by Independent Textile Retailers in Post Pandemic Scenario, 2 (LNNS 6). pp. 58-66. ISSN 2367-3370

L

Lissy, N S and Esther Krupa, M (2023) A Study on Impact of E-Commerce on Consumer Buying Behaviour (With Special Reference to Grocery Products, Consumer of Coimbatore District). A Study on Impact of E-Commerce on Consumer Buying Behaviour (With Special Reference to Grocery Products, Consumer of Coimbatore District), 9 (8). pp. 28-31. ISSN 2394-0913

M

MAHALAKSHMI, J and Priya, D and Rajalakshmi, G.R and Parimaladevi, R (2023) Entrepreneurial Intention: An Empirical Study of Post Graduate Students in Arts and Science Colleges. Entrepreneurial Intention: An Empirical Study of Post Graduate Students in Arts and Science Colleges, 13 (3). pp. 329-335.

Maheswari, T and Umamaheswari, R and Punitham, M (2023) IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN BANKING SECTOR BASED ON COIMBATORE CITY. IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN BANKING SECTOR BASED ON COIMBATORE CITY, 56 (2). pp. 1319-1326. ISSN 2227-9199

P

Priya, D and Rajalakshmi, G.R and Aishwarya, P (2023) An Investigative Study on Consumer Cognizance towards Electric Vehicle. An Investigative Study on Consumer Cognizance towards Electric Vehicles, 13 (76). pp. 52689-52695. ISSN 0976 – 0997

Punitham, M and Kalaiselvi, S and Geetha, M (2023) GREEN ACCOUNTING – A TOOL TO QUANTIFY ENVIRONMENTAL SUSTAINABILITY. GREEN ACCOUNTING – A TOOL TO QUANTIFY ENVIRONMENTAL SUSTAINABILITY. pp. 1386-1393. ISSN 2063-5346

R

Rajakrishnan, M (2023) EFFECTIVENESS OF MODERN WAREHOUSING TECHNOLOGY. In: A BOOK ON NATIONAL LOGISTICS POLICY-2022 TRANSFORMATION IN LOGISTICS SECTOR. UNSPECIFIED, pp. 184-190. ISBN 978-93-5813-780-4

Rajakrishnan, M (2023) EXPLORING THE IMPACT OF ARTIFICIAL INTELLIGENCE IN BUSINESS DECISION MAKING. Journal of Data Acquisition and Processing Vol. 38 (3) 2023 686, 38 (3). p. 686. ISSN 1004-9037

Rajakrishnan, M and Abinaya, K and Divya, M and Aishwarya, P (2023) Consumer Awareness and Willingness towards Green Kitchen Practices -A Way through Sustainability. Res Militaris Social Science Journal, 13 (3). pp. 316-327.

Rajalakshmi, G.R and Priya, D and Navaneetha, B (2023) Agriculture Product Farming: An Empirical Study on Perception and Satisfaction of Farmers. Agriculture Product Farming: An Empirical Study on Perception and Satisfaction of Farmers, 14 (78). pp. 57419-57425. ISSN 0976 – 0997

Rameshkumar, N (2023) Blockchain Technology: Revolutionizing Sectors and Defining Digital Transactions' Future. Blockchain Technology: Revolutionizing Sectors and Defining Digital Transactions' Future. pp. 1738-1742. ISSN 2687-7767

Rameshkumar, N (2023) DIGITAL PAYMENT SYSTEM AND ITS IMPACT ON INDIAN ECONOMY. DIGITAL PAYMENT SYSTEM AND ITS IMPACT ON INDIAN ECONOMY. pp. 186-190. ISSN 9001-2015

Ranilakshmi, S and KALAISELVI, S and Thirumagal Vijaya, M (2023) EMPEROR JOURNAL OF FINANCE. Emperor Journal of Finance, 2 (IX). pp. 65-77.

S

SAM, E and Ranilakshmi, S (2023) CUSTOMER RELATIONSHIP MANAGEMENTIN TOURISM SECTOR FOR DEVELOPING SERVICES (with reference to Coimbatore district). CUSTOMER RELATIONSHIP MANAGEMENTIN TOURISM SECTOR FOR DEVELOPING SERVICES (with reference to Coimbatore district) AUTHORS, 23 (1). pp. 604-615. ISSN 1006-8341

Sabariesan, S and Jeswanthi, V and Divya prabha, D (2023) NATIONAL EDUCATION POLICY 2020: CHALLENGES AND OPPORTUNITIES FOR HIGHER EDUCATION INSTITUTIONS IN INDIA. National Conference on National Education Policy 2020 :. pp. 584-589.

Sathya, R and Padmaja, D V and Aishwarya, C and Sivakumar, B (2023) Risk - Return Analysis of Selected Mutual Fund Companies listed in NSE. Scandinavian ScandinavianJournal JournalofofInformation InformationSystems, 35 (2). pp. 211-216. ISSN 0905-0167

Sivakumar, B and Aishwarya, C and Padmaja and Sathya, R (2023) Risk - Return Analysis of Selected Mutual Fund Companies listed in NSE. Scandinavian Journal of Information Systems, 35 (2). pp. 211-216. ISSN 0905-0167

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