Items where Division is "Department of Management Sciences" and Year is 2024
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Anand Kumar, P (2024) Influencer Marketing Effectiveness: Metrics, Risks, And Best Practices. Influencer Marketing Effectiveness: Metrics, Risks, And Best Practices, 21 (4). pp. 472-481. ISSN 1741-8984
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DivyaPrabha, D (2024) NATIONAL LOGISTICS POLICY-2022 TRANSFORMATION IN LOGISTICS SECTOR. MOVING FROM INDUSTRY 4.0 TO INDUSTRY 5.0: ANALYSING THE IMPLICATIONS ON THE LOGISTICS SECTOR. ISSN 978-93-5813-780-4
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jaishree, S (2024) AUGMENTED REALITY in E-COMMERCE: BOOSTING SALES and CUSTOMER SATISFACTION. AUGMENTED REALITY in E-COMMERCE: BOOSTING SALES and CUSTOMER SATISFACTION, 18 (8). pp. 551-556. ISSN 1001 - 2400
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Krishna Priya, S.R and NARANAMMAL (2024) Use of Random Forest Regression Model for Forecasting Food and Commercial Crops of India. Use of Random Forest Regression Model for Forecasting Food and Commercial Crops of India, 97: 00130. ISSN 2117-4458
Krishna Priya, S.R and NARANAMMAL, N (2024) Use of Factor Scores in Multiple Regression Model for Predicting Customer Satisfaction in Online Shopping. Use of Factor Scores in Multiple Regression Model for Predicting Customer Satisfaction in Online Shopping, 97: 00145. pp. 1-6. ISSN 2117-4458
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MENAKADEVI, P (2024) ANTECEDENTS AND CONSEQUENCES OF FINTECH ADOPTION IN MSMEs. International Journal of Cultural Studies and Social Sciences, 20 (2). pp. 179-186. ISSN 2347-4777
MENAKADEVI, P and GOWRI, S and Sinduja, R and SAKTHI BHARATHI, S (2024) Understanding Sanitation Behaviour Among Tribal Households: An Integrated Utaut–Tpb Approach To Sbm Adoption In The Nilgiris. International Journal of Cultural Studies and Social Sciences, 20 (2). pp. 179-186. ISSN 2347-4777
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Sakthipriya, E and Sudhakar, K (2024) A Study On Passengers Perception Towards IRCTC Services In Coimbatore Junction. A Study On Passengers Perception Towards IRCTC Services In Coimbatore Junction, 30. pp. 10499-10501. ISSN 2148-2403
Sripriya, V and Nithya, D and Vaishnavi, M (2024) Role of Artificial Intelligence in CRM Digitalization of FMCG Sector in India. Role of Artificial Intelligence in CRM Digitalization of FMCG Sector in India, 45 (1). pp. 279-293. ISSN 1006-7043
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Vaishnavi, M (2024) IMPULSE FACTORS IMPACTING WOMEN ENTREPRENEURS IN THE UNORGANIZED RETAIL SECTOR: A COMPREHENSIVE STUDY. IMPULSE FACTORS IMPACTING WOMEN ENTREPRENEURS IN THE UNORGANIZED RETAIL SECTOR: A COMPREHENSIVE STUDY, 76 (1). pp. 380-384. ISSN 0387-5695
Vaishnavi, M (2024) MPULSE FACTORS IMPACTING WOMEN ENTREPRENEURS IN THE UNORGANIZED RETAIL SECTOR: A COMPREHENSIVE STUDY. IMPULSE FACTORS IMPACTING WOMEN ENTREPRENEURS IN THE UNORGANIZED RETAIL SECTOR: A COMPREHENSIVE STUDY, 76 (1). pp. 380-384. ISSN 0387-5695
Vaishnavi, M and Nithya, D (2024) Abstract This study delves into the utilization of chatbots in the banking industry, focusing specifically on the customer perspective. With the rapid integration of artificial intelligence (AI) technologies, chatbots have emerged as key tools for enhancing customer service and operational efficiency in banking institutions. However, to optimize their effectiveness, it is crucial to understand how customers perceive and interact with these automated systems. The study explores key factors like customer satisfaction, perceived benefits, challenges, and preferences regarding chatbot interactions. The study aims to provide insights into customer attitudes and behaviors surrounding chatbot utilization, offering valuable implications for banks seeking to improve their customer service strategies. International Journal for Research in Engineering Application & Management (IJREAM), 10 (1). pp. 1-3. ISSN 2454-9150
Vaishnavi, M and Nithya, D (2024) Rekhapriyadharshini, A., & Reeves, Wesley, J. (2013). “Women entrepreneurship in the rural informal sector.” IOSR Journal of Business and Management, 13(1), 23-26. IMPULSE FACTORS IMPACTING WOMEN ENTREPRENEURS IN THE UNORGANIZED RETAIL SECTOR: A COMPREHENSIVE STUDY 384 2. Nagamuthu, G. (2018). “Demographic and Economic Profile of Rural Women Entrepreneurs in Unorganized Sector.” International Journal of Engineering Development and Research, 6(3), 585-588. 3. Devi, Parmila, B. (2015). Facilitating factors for women entrepreneurship in India. International Journal for Science and Research, 4(5), 153-156. 4. Anthony P. D’souza,(2013) Unorganized sectors: Role of an entrepreneur and challenges in self-employment, International Journal of Scientific and Research Publications, volume 3, issue 6, 1-5. 5. Parvin Banu (2020) Motivational Factors towards Women Entrepreneurship with Reference To Coimbatore City, International Journal of Recent Technology and Engineering (IJRTE), Volume-8 Issue-5, 1147-1150. 6. https://www.researchgate.net/publication/350048513 7.https://www.forbesindia.com/article/news-by-numbers/women-make-up-for-1376-percent of-entrepreneursin- india-own-2037-percent-of-msmes/71731/1 8. https://www.ibef.org/blogs/women-entrepreneurs-shaping-the-future-of-india. An Investigation into the Utilization of Chatbots from the Customer Perspective in the Banking Industry with Respect to Coimbatore City, 10 (1). pp. 1-3.